Build an early evidence case that secures initial investment

This section establishes the context and objectives for prevention, connecting national priorities with local evidence.

The most compelling strategic cases:

• Tailor messaging to decision-maker priorities, whether that means alignment with national policies (such as the Fuller Stocktake or Hewitt Review) or demonstrating local resident benefits
• Use real examples from early work with priority cohorts to illustrate tangible opportunities
• Show how prevention connects to wider organisational strategies and transformation programmes

This critical section outlines investment options and their potential returns. Effective economic cases for prevention:

• Present clear baselines for current demand and expenditure related to the priority cohort
• Provide transparent, appropriately conservative estimates of preventability based on evidence
• Profile benefits over time, showing both immediate impacts and longer-term returns
• Distinguish between resource reallocation and true additional investment required
• Compare options for implementation pace, showing trade-offs between upfront investment and speed of benefit realisation

Building on the economic analysis, this section outlines procurement and resource strategies:

• Detail approaches for securing any additional resources needed
• Explain partnership arrangements that maximise existing assets
• Present clear implementation timelines with key commercial milestones

This section demonstrates affordability within available funding:

• Identify sustainable funding sources, recognising that early prevention efforts often rely on non-recurrent funding (e.g., Better Care Fund, transformation reserves)
• Present cashflow projections showing investment timing and expected returns
• Address financial risk management approaches

The final section establishes how the project will be delivered:

• Outline governance arrangements that ensure accountability
• Detail monitoring and evaluation approaches
• Explain co-design and partnership engagement methods
• Present risk management and mitigation strategies