Evaluation guidance for targeted prevention

Building the case for prevention: From pilot to proven approach

While specific preventative interventions such as falls prevention now have established evidence bases, securing the foundations for systematic prevention at scale requires convincing a wider set of stakeholders about its return on investment. Local authorities implementing successful prevention models emphasise the need for a robust, proportionate evidence approach that satisfies both local financial directors and central government requirements.

This evidence guidance consists of three interconnected elements:

1. Building an early evidence case that secures initial investment
2. Tracking meaningful measures that demonstrate impact and enable improvement
3. Capturing personal stories that bring data to life

Together, these elements create a compelling narrative that combines financial rigour with human impact, making the case for prevention both intellectually and emotionally persuasive.